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Contact Reasons

Understand why they call.

The foundation

Before you can fix anything, you need to know what's happening and why it's happening. Labelf classifies every interaction and finds the root cause — across every channel, automatically.

Understanding customer interactions
Two layers of understanding
What happened
Classify

Every interaction classified into your categories — billing, technical, cancellation, sales. Automatically, across all channels. Your categories, your logic.

Why it happened
Analyze

Root cause analysis on every category. System error? Policy confusion? Product gap? Missing self-service? We tell you why — not just what.

How it was handled and what it costs? That's Operational Efficiency.

Your categories, your logic

You define what matters. AI does the rest.

Build classification hierarchies that match your business. Train models in your language, your lingo, your logic. No data science required.

Contact Reason Categories
What happened Why it happened
Billing & Invoicing
3,240 8.2 min 3.4
Technical Support
2,890 14.1 min 3.1
Account Changes
1,950 6.8 min 4.1
Service Cancellation
1,420 11.5 min 2.8
Deep dive

What happened. Why it happened.

What happened is the symptom. Why it happened is the cause. Cross-reference them to find the patterns that matter.

What happened
Bill Clarification
1240
Billing Disputes
890
Payment Setup
620
Account Balance
490
Why it happened
System error
680
Unclear invoice
520
Price change
410
Promo expired
340
Trends & anomalies

See it changing before anyone else.

Track every contact reason over time. Spot spikes before they escalate. See which categories are growing, shrinking, or suddenly appearing — and understand why.

Subcategory Trends
Volume % of Total Stacked
Bill Clarification Billing Disputes ↑ spike Payment Setup Account Balance

100 models. Every call. Cross-referenced.

Every interaction is classified by dozens of AI models simultaneously — what happened, why, how it was handled, customer segment, product, sentiment, sales intent, churn risk. Then we cross-reference all of them.

The result: any bucket against any metric. Any combination of dimensions. Any time window. In real time. We call it bucketeering — and it's how you find the patterns no one else sees.

See any bucket with any KPI
100+ classification models running simultaneously
Cross-reference any dimension against any other
Find issues in real time — spikes, anomalies, trends
See exactly what drives volume, patterns, and anomalies
Drill from overview to individual conversation
Segment by anything

2000+ dimensions. Infinite combinations.

Slice any contact reason by region, age, product, channel, churn risk, sales outcome, agent, team — or any combination. Find the patterns no one else sees.

"Billing disputes from mobile customers in the south region who churned within 30 days" — one click.

Available dimensions
Customer
RegionAgeTenureRevenue tierLanguage +3 more
Products
Mobile planInternet planTV planProduct flags +2 more
Interaction
ChannelResolutionTransferRepeat +4 more
Churn & Sales
Churn riskAt-risk flagSales attemptOutcome +5 more
Flow analysis

Follow the customer journey from contact to outcome.

Follow the path from contact reason to outcome. Which categories lead to resolution? Which ones don't? Where do customers get stuck in the journey?

Contact Flow: Category → Resolution → Satisfaction
Billing
Technical
Account
Cancel
Resolved
Partial
Unresolved
78% of unresolved contacts are dissatisfied (CSAT ≤ 2)
See it in action

Every root cause, mapped

What happened × Why it happened. Every root cause mapped so you know exactly where to dig deeper.

Root Cause Analysis
6 causes identified
Root CauseAvg AHTCost/YearTransfer %
Billing disputeSystem error in invoice
14.2 min2.3M kr34%
Service cancellationCompetitor offer accepted
11.8 min1.9M kr12%
Technical supportRouter firmware outdated
18.5 min1.6M kr45%
Account changeSelf-service flow broken
8.3 min980k kr8%
Delivery complaintLogistics partner delay
9.1 min720k kr22%
Payment failureCard expiry not notified
6.4 min540k kr5%
Total annual waste0 kr

Know your customers. Know your patterns.

Every interaction classified. Every pattern detected. Every root cause mapped. This is the foundation everything else builds on.

100 %

Interactions classified automatically

3

Dimensions: What and Why

30 d

Average integration window

In an operation of our scale, moving from data noise to decisive action is paramount. Labelf cuts through millions of interactions, providing the clear signals we need. Letting us act faster and with greater confidence on what truly matters, creating a better customer experience.
Nicklas Hellström
Head of Customer Operations
Head of Customer Operations Business Improvement, Leading Scandinavian Telecom

We're ready, are you?

labelf.ai
Address:
Gamla Brogatan 26, Stockholm, Sweden
Contact:

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